BREAKING NEWS 20th of August 2024
​Let's face it, navigating high-cost advertising space and securing prime advertising locations and guessing how effective your ad really is has become extremely daunting and stressful​ especially when you are trying to grow your business with a limited marketing budget!
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But imagine, breaking free from specific imposed locations. Reaching more customers faster wherever they are. Getting access to real-time engagement metrics. Having the agility to scale as your business expands with the flexibility to adjust or adapt strategies as your marketing needs change or with variations in consumer behavior and traffic patterns.
Well, with mobile full motion digital assets and a powerful ad-tech platform, you're doing all that with capturing consumer attention 60% longer, increasing engagement by 52%.​
As a result, your number of leads of highly qualified customers is going to explode, decreasing customer acquisition cost... You get the point. ​
It's a game changer, disrupting the out-of-home landscape. Oh, we forgot to mention the sustainability factor, but we will get to that later...
ADVERTISE
1. Enhanced Reach, Maximizing Brand Exposure and Value
Faded billboards are unattractive and degrade brand value. Bright and vibrant displays of DOOH screens stand out and associate with high value brands since they can increase brand trust by 13% compared to brands that have no such exposure. This increased visibility and reach can lead to higher recall rates and a greater impact on your advertising campaigns.
2. The Power of Story Telling, Emotion and Clear Messaging
Full motion digital out-of-home advertising is key to creating a deep and emotional bond with your audience. Unleash your creative freedom to drive higher engagement rates.​ 85% of adults and 55% of Gen Z respondents are more drawn to dynamic content.
3. A Subscription Model That Gives You Options
Why get dragged into a long-term commitment with a high upfront cost? Why take on all the risk with no guarantees of success? Whether you're looking to launch your brand, product or service, a hyper-localized, short or long duration campaigns, or target a big event, like a concert or conference, subscription models are ideal. From startups to large corporations, subscription models provide the agility, allowing more predictable budget allocation and optimizing spend for maximum impact.
4. Creating Urgency With Targeting Precision and Flexibility
Skip the costly and stressful guess work with trial and error. Instead monitor your ads as zip across the city and update your content in real time. Heat maps and traffic patterns provide you with location-based insights, continuous oversite and consumer behavior patterns ensuring your ads get to the right audience. You can tailor your messages and update your campaigns to align with your audience's needs moment-to-moment, creating urgency and driving engagement based on the time of day, location or even current events. This contextually relevant content on DOOH screens, boosts ad effectiveness by an average of 17%.
5. Programmatic Benefits for Evolving Times
Consumers are increasingly becoming more concerned with data privacy and use of cookies. As a one-to-many medium, user-level targeting is replaced by reaching groups of consumers in the real-life context of their lives. With programmatic DOOH, advertisers can access real-time data and analytics, enabling them to monitor campaign effectiveness and optimize their strategies dynamically to respond to shifting market conditions and trends while balancing between privacy concerns and efficient value.
So, knowing the benefits of a full motion, mobile, flexible and measurable digital out-of-home advertising campaign that engages directly with your target audience wherever they are, delivers millions of impressions weekly and delivers the most relevant messages at the most relevant moments, is one thing, but actually making the switch and reaping those rewards is another. Don't worry, it starts with signing up.
Benefits You Can Expect
Here's What You'll Get...
Mobile digital assets wherever you need them
Bright and vibrant visuals
Dynamic full motion content
Flexible subscription model
Variable duration campaigns
Ability to schedule your campaigns
Real-time updates to your ad content
Real-time data analytics and measurement
Real-time online monitoring of your ad assets
Consulting services and 24/7 support
THE POWER IS IN THE PLATFORM
Integrating full motion DOOH with social media campaigns has statistically shown to enhance brand funnel metrics by an average of 23%, improving awareness, emotional response, top message takeout, consideration and purchase intent which can lead to a 48% increase in consumer action.
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1. Identify & track OOH exposures
2. Directly attribute online & offline events
3. Run targeted lift studies to understand your ROI
4. Use OOH data to power multi-channel marketing
LET'S DISRUPT TOGETHER
